You are watching: A hit-and-run or guerrilla warfare type offensive strategy
goldfiish <28.3K>7 month ago
E. Requires unexpected strikes (usually by a small-to-medium size competitor) come grab sales and market share native complacent or distracted rivals.
Guerrilla war occurs when a smaller, less an effective army, strikes in unexpected ways a lot larger, much more powerful, better-equipped army, only to run and go right into hiding immediately afterwards.
This equates to the industry enviroment when a small, or medium-sized firms, makes small hits to a much bigger company, just to assume a an ext conservative position instantly after.
The goal is progressively weaken the bigger firm, since the smaller sized firm knows the it cannot directly engage against the larger firm.
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