Jennifer Lawrence is an award-winning American actress best known for her starring role as Katniss Everdeen in the 2012 sci-fi action film adaptation of The Hunger Games. Online, her awkward interviews and seemingly down-to-earth personality have earned her a large fanbase on the social networking site Tumblr.

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Online History

Jennifer Lawrence created her personal website<3> in April 2007, followed by the launch of her first Facebook fan page<4> in 2008, which has accrued more than 724,000 fans as of March 2013. The first single topic Tumblr blog dedicated to the actress Love Jennifer Lawrence<5>(shown below) was launched in April 2011, which remains active with a monthly average output of 118 posts as of March 2013. Later in 2011, a GIF-only blog dedicated to Lawrence<6> launched, posting about 35 posts per month as of March 2013.


Between February and March 2012, dozens of other fan blogs were launched on Tumblr, including F Yeah Jennifer Lawrence<7>, Lawrence Nation<8>, Fashion of Jennifer Lawrence<9> and Jennifer Lawrence Daily<10>, which coincided with the U.S. release of the film The Hunger Games. Also in March 2012, a subreddit<11> devoted to the actress was created, gaining more than 12,000 subscribers over the span of a year. Additional discussion threads and media about the actress can be found on Buzzfeed<37>, Complex<38>, Imgur<39>, Reddit<26>, Tumblr<27>, Pinterest<28> as well as on Twitter<29>, where she was tweeted about more than 1 million times between February and March 2013.<20>

helenlewis tweeted a photograph of Lawrence with some of the cast and crew of her film Red Sparrow, promoting the film in London, England. In the picture, the actress can be seen wearing a dress, while her male counterparts are wearing jackets. She captioned the tweet, "This is such a quietly depressing (and revealing) image. Not least because I"ve been outside today and it"s bloody FREEZING." The post (shown below) received more than 3,400 retweets and 13,300 likes in two days.

The following day, Jennifer Lawrence responded to the complaints about her dress on Facebook. <44>She said, "Wow. I don"t really know where to get started on this "Jennifer Lawrence wearing a revealing dress in the cold" controversy. This is not only utterly ridiculous, I am extremely offended. That Versace dress was fabulous, you think I"m going to cover that gorgeous dress up with a coat and a scarf? I was outside for 5 minutes. I would have stood in the snow for that dress because I love fashion and that was my choice." The post (shown below, left) received more than 100,000 reactions, 3,100 shares and 5,200 comments in less than 48 hours.

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Several media outlets covered the Lawrence"s reaction to the controversy, including Uproxx,<45> CNN,<46> The Guardian<47> and more.